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        For the user: the intentions of services to customers, so that human life colorful.
        Staff: to create space for development to enhance the value of staff, improve the quality of life.
        For the community: to promote the healthy development and serve the community the progress of civilization.
        Business philosophy:
        Integrity! Realistic! Innovation! Efficient! responsibility!
        Moral principle:
        Rather lose money, never lose credibility;   Clear vain man, honest work;
        Work better, others in good faith and pragmatic;   Business regardless of size, should be treated equally;
        Corporate style:
        Serious, responsible, strict, active and efficient
        Serious: excellence, inquisitive
        It is responsible for: the courage to take responsibility for in the end
        Strict: strict management, grueling. Self-discipline, strict law person, strictly in work processes, strict reward and punishment.
        Active: Active accept the task, take the initiative to assume responsibility, take the initiative to identify problems, take the initiative to improve and perfect.
        Efficient: clear work plans, rapid response. Done something today, tomorrow leave space.